Marketing for UK law firms
Search, local and AI visibility services for mid-size UK law firms, sold one at a time or as a retainer. We judge the work on one number: enquiries that turn into instructions.
No pitch deck and no jargon. No tactics that put your firm's name at risk.
Agencies report what is easy to count. Partners need to know what brings in work.
Page one for a phrase nobody searches, or one that brings in work you don't take, looks good in a report and does nothing for fee income.
People now ask ChatGPT and Google's AI to recommend a solicitor. Those tools name a few firms, not ten. If yours isn't one of them, the client never sees you.
If you can't see which marketing brought in instructions, you can't tell what is worth paying for and what to cut.
Each service stands on its own. Buy one, or several, or combine them into a monthly retainer. The audit is £750 and every other service starts from £500, with a fixed price agreed before we start.
Find out whether ChatGPT, Gemini, Perplexity and Google's AI Overviews recommend your firm, or a competitor.
Every page on your site checked for out-of-date law, wrong fees, old dates and pages that contradict each other.
New or rewritten service pages and articles for the matters you want more of, fact-checked against the legislation.
New titles and descriptions for pages that already rank but don't get clicked, so more searchers choose your firm.
Your Google Business Profile for each office, plus directory listings with the right name, address and phone number.
The behind-the-scenes code that tells Google and AI tools who your solicitors are, what you do and where.
Broken links, redirect chains and dead pages found and fixed across your whole site.
A review of every site linking to yours, with spam reported to Google and paid link suppliers checked.
Prefer one monthly fee? We combine any of these into a retainer, reported on enquiries by practice area.
Anonymised, because our clients' marketing is their business.
website visitors a month.
phone calls and email enquiries a month.
a year in revenue from website leads.
We look at your site, Google profile and AI answers before the call. On the call we show you the three things holding enquiries back. You keep the list either way.
If we're a good fit, we agree which practice areas and offices to focus on, and how many more enquiries we're aiming for.
A fixed monthly fee, and a report that opens with enquiries by practice area. You always know what you are paying for.
Not ready for a call?
When someone asks ChatGPT to recommend a solicitor, does it name your firm or the one down the road? We ask the questions your future clients ask and show you exactly what comes back.
One-off. One firm, three competitors, four AI platforms.
If we go on to run your marketing, we credit the fee against your first month.
Order an auditMid-size UK law firms with one office or a small handful. We are not the right fit for sole practitioners or national chains.
It is a 20-minute video call. Before it, we look at your website, your Google Business Profile and what AI tools say about your firm. On the call we show you what is holding enquiries back. There is no pitch deck.
By enquiries, broken down by practice area and office, tracked from your website forms and phone calls. Where you can share the data, we match enquiries to instructions so you can see which marketing brings in fee-earning work.
New Matters is the law firm team at Next Customer Please Ltd, a Bristol digital marketing agency founded in 2020. Law firms are most of the work we do.
Tell us a little about your firm and we'll reply within one working day to arrange a time.
Or email hello@newmatters.co.uk.